Waldo The Archives

Tuesday 17 July, 2012

Small Finnish Paint Company With Huge Visual Impact

Finding the perfect way to make a brand stand out implies a unique design solution that puts miles between the brand and its competitors. Waldo Trommler Paints (wtp) commissioned¬†Reynolds and Reyner to prepare their small Finnish company for making a great entrance on the U.S. market. The entire branding process relies on drawing attention to […]


Thursday 29 March, 2012

Behind the Scenes at the Oscars!

In honor of tonight’s Oscars, I wanted to share a very exciting and personal interview that I was fortunate to have with the designer of the Oscars Greenroom!! For this year’s 84th Academy Awards, Architectural Digest selected Waldo Fernandez, designer to the stars, to design their backstage greenroom! We were given the chance to have […]


Sunday 26 February, 2012

Behind the Scenes at the Oscars!

In honor of tonight’s Oscars, I wanted to share a very exciting and personal interview that I was fortunate to have with the designer of the Oscars Greenroom!! For this year’s 84th Academy Awards, Architectural Digest selected Waldo Fernandez, designer to the stars, to design their backstage greenroom! We were given the chance to have […]